Cultivating the Planted Forest as a source of life, generating shared value, and the well-being of people
Philharmonic Lira Imaculada Conceição. Caravelas (Bahia state)
Photo: Araquém Alcântara
Fibria seeks transparent dialogue with its stakeholders and the communities that are affected in some way by its forestry, industrial, and logistics operations. The company works to mitigate the possible negative impacts generated by our activities; assesses risks and solutions in order to, whenever possible, take preventive action to avoid problems, and listens carefully to grievances and complaints.
In the same way, we seek to create shared value with the populations that live around our operations through programs and actions toward large-scale social impact. We believe that the well-being and prosperity of our neighbors is important to coexist without conflict and will contribute to creating a more favorable environment for the company’s growth.
In this way, 2017 was a year of achievements. We managed BRL 51.8 million in social investment, allocated according to our social performance strategy in the communities considered impacted by our activities. The decision of this investment also passes through the Prioritization Matrix, prepared for each Unit. Annually, the Local Relations Committee evaluates the need to revise this Matrix, considering the results of monitoring and of critical evaluation of the processes related to the Annual Stakeholders Relations Plan. In order to identify and analyze social aspects and impacts, the community demands received through Fibria’s communication channels or through the information from the engagement processes, such as Operational Dialogues, and Face-to-Face Agendas are also considered.
The Responsible Network is a tool for sharing social and environmental investment among organizations to strengthen local development processes by structuring networks to exchange information, products, resources, and services.
Through the Responsible Network, individuals, private organizations, and governments can invest in projects in partnership with Fibria that strengthen social and environmental initiatives toward developing communities in Brazil.
In December 2017, the program had raised more than BRL 19.2 million, 10.3% above the goal for the year. The growth in collection and in the number of partners has made the Responsible Network a strong and lasting instrument, focusing on the regions where the company operates and transforming lives.
The company aims to increase the number of private partners in the program, with more companies investing to strengthen the sustainability of the projects benefited.
In 2017, we made important progress in the relationship, which we have had for years, with the quilombola communities in the vicinity of our forests in the northern region of Espírito Santo. Eight new communities joined Fibria’s programs, bringing the number of quilombola communities that are partners of projects to 17, out of 20 in total. The remaining three communities will receive investments from Fibria in 2018.
Better engaging with quilombolas is a priority and still very challenging for Fibria. Much progress has been made in these relationships, building trust and establishing important projects, but advancing in the issue of land is also necessary. This issue will be at the heart of the dialogue between Fibria and these communities in the coming years.
Examples of progress include the adaptation and growth of the Rural Land Development Program (PDRT) to the particular needs and, in some cases, the specific legislation for quilombolas. PDRT consultants help them to regularize the necessary documentation so that they may enjoy their rights as a traditional community, guaranteed by law – for example, priority participation in bids to supply food to public entities.
Other actions include supporting the issuing of invoices for quilombola producers and training technical agents. This work to regularize documentation so that the quilombola producer may integrate into the formal market was an important step to begin creating trust between the parties and to facilitate becoming closer to the communities that are still resisting engaging with the company.
Sergio Antônio Ferreira, PDRT producer, in Três Lagoas (Mato Grosso do Sul state).
Photo: Marcio Schimming
The Rural Land Development Program (PDRT) is one of the most significant projectsand with the greatest impact led by Fibria. The program contributes to increasing the income of more than 4,000 families in the states of Bahia, Espírito Santo, Mato Grosso do Sul and São Paulo. Launched in 2012, the PDRT trains family farmers and operates in three fronts: technical assistance to production and stimulus to use low cost technologies, reducing environmental impact; management of associations and networks; and incentive and guidance to gain access to public policies that increase the possibilities for marketing the products. The average increase in income of participants in 2017 was BRL 1,505.00 per month.
In 2017, the program contributed to increasing the income of
about 4,000 families
In over 80 locations
in the states of Bahia, Espírito Santo, Mato Grosso do Sul, and São Paulo.
FROM CAMPGROUND TO SETTLEMENT In 2017, it is important to record the progress made in the Assentamentos Sustentáveis (Sustainable Settlements, in English) project, which Fibria maintains with the Landless Rural Workers Movement (MST in Portuguese) in southern Bahia state. By the end of the year, 320 families had already made the transition from “campground to settlement” – that is, left the tents where they were camped to settle in houses on the lots where they will live. The subprograms that began with different partners are equally advancing, such as the Agroecological Settlements.
This program is a partnership between the MST and the Luiz de Queiroz School of Agriculture (Esalq), of the University of São Paulo (USP), to develop agroforestry production in an ecological system, the center of the Sustainable Settlements project. The following advancements were made in 2017:
Family farmer Vanete Carvalho Pereira Vieira. Aracruz (Espírito Santo state)
Photo: Araquém Alcântara
Despite the achievements in the relationship with the MST in southern Bahia state, Fibria still has a great challenge regarding this movement in the state of Espírito Santo, where some occupations of company areas have occurred. Negotiations are being carried out, and the year 2018 will be decisive for us to follow the same process and achieve the same relationship built in the state of Bahia.
The relationship with these populations is developed by an interdisciplinary team, including anthropologists and indigenists, with a focus on enabling a healthy relationship and supporting the sustainability of indigenous lands that are close to Fibria areas.
In Espírito Santo state, Fibria has had in place the Tupiniquim and Guarani Sustainability Program (PSTG) since 2012 This initiative aims to provide a set of integrated and long-term actions that will allow the Tupiniquim and Guarani people to restore the environmental conditions necessary for their social and cultural practices, affirmation of their ethnic identity, and sustainable economic activities. There are about 760 families, distributed in 12 villages, of which 152 participate in social and environmental projects.
distributed in 12 villages, of which 152 participate in social and environmental projects.
In 2017, this relationship evolved to the signing of a notarized agreement between Fibria and representatives from the 12 indigenous villages with the roles and responsibilities defined for both sides. Through this document, the indigenous people promise not to block roads or take any other type of action that might interrupt or damage Fibria operations in Aracruz. On the other hand, the company commits itself to continue giving the necessary support to the villages through PTSG projects. This is a historical agreement: for the first time a private company and indigenous villages put their rules of coexistence and their commitments on paper.
In the municipality of Brasilândia (Mato Grosso do Sul state), through the sustainability program called PSO (Programa de Sustentabilidade Ofaié) the company has a relationship with about 30 families from a village of Ofaié Indians, who live on a reserve after their original land was flooded by the Porto Primavera dam, in 1998. The action plan of the company and its partners in the community involves making resources available for the appreciation of the culture, handicrafts, and family subsistence agriculture.
Fibria also supported the marketing of Ofaié handicrafts to be sold in stores in São Paulo (São Paulo state) and Rio de Janeiro (Rio de Janeiro state) in 2017. Before, these products were only found in the Casa do Artesão in Três Lagoas (Mato Grosso do Sul state).
Colmeia (Hives) Project
Photo: Araquém Alcântara
The objective of the Colmeias (Hives) project in the states of São Paulo, Mato Grosso de Sul, Espírito Santo, and Bahia is to strengthen the beekeeping activity, generating employment and income from the improvement of the production chain of eucalyptus honey.
The project is a Fibria initiative in partnership with associations and cooperatives of beekeepers that promotes the multiple use of eucalyptus planted forests, the diversification of agricultural activities, and above all, the quality of life of the people involved.
From production to marketing, Colmeias offers support towards implementing new technologies and training in strategic handling, managing, and marketing the product.
The project’s strategy for the next few years is to increase the use of technologies with low environmental impact that add value to the production chain, such as honey traceability, and the genetic improvement of bee colonies, as well as supporting the producers placing honey in new markets.
the project completed 15 years
with a record production of 2,000 tons of honey
and the participation of over 1,000 beekeepers
Fibria has a relationship with fishing communities in two regions. First, in the district of Barra do Riacho, municipality of Aracruz (Espírito Santo state), where there is a terminal specializing in the shipment of pulp (Portocel). Second, in Caravelas, in southern Bahia state, where barges ship a portion of the local production of eucalyptus that supplies the Aracruz Unit (Espírito Santo state).
In these two areas, the company seeks to strengthen its relationship with the community through dialogue, social actions, and measures to support fishing activity.
The engagement process in Caravelas aims to strengthen associations related to the fishing activity in the region and to foster entrepreneurship by structuring a local fishing production chain.
In Barra do Riacho, the Fibria-led engagement initiative aims to stimulate social dialogue and the integrated and participatory development of the community, involving companies, society, and the government.
Photo: Araquém Alcântara
We believe that acting responsibly, as defined in our Desired Attributes, should help us avoid or mitigate impacts on the communities where we operate. Therefore, we practice Operational Dialogue with representatives from local communities where we discuss harvest cycles and potential local impacts present solutions for each issue pointed out. In 2017, a total of 1,063 dialogues were held, with nearly 10,000 participants from all communities impacted by forestry, harvesting, and wood transportation operations.
|2017||Number of dialogues||Number of participants||Effectiveness index of mitigation actions|
|1 Includes Capão Bonito and Vale do Paraíba.|
Fibria continually studies ways to control and reduce the odor generated during the pulp production process in order to ensure less inconvenience to neighboring communities. The company has made annual investments in its gas treatment systems to ensure reduced odor generation.
We offer channels to submit questions, complaints, and suggestions related to our operations. In addition, we have in place the Odor Perception Networks, with the participation of residents who live near the mills. These networks are groups of volunteers trained to record information about odors from industrial process and transmit this information to Fibria to help us mitigate this impact. We also have in place the “Internal Perception Network,” formed by operators who, every shift, inspect the main equipment with potential to generate odor. This is a preventive measure that is taken regardless of complaints.
In 2017, Fibria received 74 communications from the Network, of which 45 were considered relevant – in other words, an analysis of the situation confirmed that the odor perceived was caused by the industrial operation. In these cases, measures are taken to mitigate the problem, which may even result in stopping production to reduce the emission of gases. In each case, the volunteer who informs the company of the problem receives a call explaining the result of the analysis and the measures taken.
All Fibria units have in place the a channel called Talk to Fibria (Fale com a Fibria, in Portuguese) where employees, customers, suppliers, and people in the community can send questions, suggestions, requests for information, and complaints related to forestry and industrial operations through toll free telephone lines, the company website, or on-site service.
Guidelines and procedures were established for receiving, recording, evaluating, responding, and monitoring occurrences. In addition, the company uses a corporate management system to register and keep records of the entire service process, in a unified, up to date, and centralized way.
Every month, the Sustainability area, responsible for managing the channel, evaluates the quality of service and the effectiveness of the actions adopted to handle each issue.
The effects of this monitoring are reported in the forestry and industrial results meetings and in the meetings of the Local Relations Committee of each Unit.
Each year, the Sustainability area develops a critical analysis of the demands related to the forestry operations in order to identify and propose improvements.
To learn more, visit the Indicators Center.
We reached the mark of approximately 1,200 families participating in our income generation programs, and nearly 43,000 people directed benefited, while at the same time we registered a significant expansion of the territorial base – in Mato Grosso do Sul state, for example, we operate in five municipalities and serve 100% of the locations deemed priority. In the same state, some initiatives integrated with the expansion of our second pulp production line will leave important legacies for the local communities.
This is the case of a Social Credit program called Sub Crédito Social concentrated in the municipalities where Fibria operates, with investments of BRL 11.7 million in 14 lines of investments and 40 projects with several actions, among them, infrastructure work for the communities included in our engagement processes – such as access to quality water through the construction of semi-artesian water wells and installation of biological filters, construction of milking parlors, among others -, and in dental-care, youth and adult education programs. (See the figures below).
1 honey extraction house
92 semi-artesian wells
39 milking parlors
310 biological filters
1 produce shed
Another action associated with the expansion project in the state of Mato Grosso do Sul that yielded results in 2017 was the Agente do Bem movement, instated at the end of 2015. The movement brought an innovative approach to the mitigation of child sexual abuse or exploitation in large construction sites. With Fibria’s initiative, the city of Três Lagoas (Mato Grosso do Sul state) mobilized to build a citizenship network to face the risk in a transparent and participatory way, as well as to improve the knowledge of the public agents who work in the front line.
After a year and a half, Agente do Bem became a movement shared by the whole community, with the intention of contributing to Três Lagoas becoming a model city in protecting children and adolescents from all violence, and especially sexual violence. Fibria and Childhood, a non-governmental organization, which specializes in the topic and is a partner in the operation of the movement, developed a strategy emphasizing on citizenship education, which sought a positive and welcoming way of approaching this sensitive topic on the construction site, inviting all employees to be agents to protect children and adolescents.
For the internal audience (employees of Fibria and suppliers hired for the project), 680 training workshops were offered on various topics of interest to workers, such as health care, citizenship, etc., where the subject of sexual abuse and exploitation was approached company wide, with 103,000 participations in our workshops and over 1,000 truck drivers between May 2016 and December 2017. In order to reach the truck drivers – providers of services to the construction work and Fibria’s own operations – actions from Na Mão Certa (In the Right Direction, in English) were included, a program created by Childhood Brasil ten years ago, with the purpose of addressing sexual exploitation of children and adolescents on the roads.
On another front, Fibria innovated in the form of receiving outside labor, offering alternatives for reception and entertainment for temporary workers.
In addition, Agente do Bem established a decisive partnership with the Attorney’s Office of Childhood and Youth of Três Lagoas (Mato Grosso do Sul state), as well as with law enforcement and all the services that integrate the city’s protection network. Starting in March 2016, a Situational Diagnostic was carried out and the Três Lagoas Assurance for Child and Adolescent Rights Network was coordinated. In 2017, workshops on recycling and knowledge on the subject were offered to different audiences in the city: education professionals, the Child Protection Agency, health care agents, local press, and law enforcement.
This citizen involvement process resulted in the participatory development of a Ten Year Municipal Plan to Confront Sexual Violence against Children and Adolescents, delivered at the end of 2017 to the mayor of Três Lagoas to be adopted as a municipal law. By the end of the year – and a few months after the completion of the second production line at Três Lagoas – 50 law enforcement agents, including sheriffs, participated first aid training to children. And in March 2017, a communication campaign on Agente do Bem was launched through posters, billboards, publications, refrigerator magnets, truck stickers and flyers, radio spots, and a Facebook page that received over 1,400 likes in three months.
The communication material for Agente do Bem highlighted Dial 100, the official channel indicated to receive complaints and/or anonymous, free notifications of any child or adolescent abuse.
Through the Public Management Support Program (PAGP – Programa de Apoio à Gestão Pública), initiated three years ago, Fibria assists and provides incentives to the city governments of Três Lagoas and Brasilândia in the implementation of improvements in the economic, environmental, social, and infrastructure indicators. Through technical support, the initiative promotes the development of these cities in the long term, together with public managers and society. At the beginning of the year, the program had several partners, among them the Inter-American Development Bank (IDB), the Arapyaú Institute, and the Votorantim Institute.
In Três Lagoas, the Três Lagoas Sustainable Action Plan was developed, whose studies and proposals were considered by the city authorities on its governance platform.
In the transparency ranking, Brasilândia rose from 24th to sixth place; while Três Lagoas jumped from 54th to 23rd place. A survey was conducted by the Public Management Control Network of the State of Mato Grosso do Sul, formed by the MPF (Federal Public Ministry), the MPE (State Public Ministry), the CGU (Federal Comptroller’s Office), the TCU (Federal Court of Audit) and the TCE (State Court of Accounts).